Articles: Industry Articles

  • Learn to Buy the Wine Not the Bottle

    Posted: Oct 13, 2007

    Imagine yourself at a local grocery store, taking a look down the wine isle. It can all be pretty intimidating. I know that's how I felt when I first started shopping for wine. The wine isle felt more like a wall of wines, top to bottom and left to right, filled with red, wh...

  • Wine 101 for the Rest of Us

    Posted: Sep 17, 2007

    The continually growing interest in wines has sparked ever more questions about the basics of wine tasting, storing and serving. Let's get to the basics: Knowing a Wine by its Color Many factors affect a wine's color. A few more important ones are grape variety, winemaki...

  • Those '70s Guys - California's Most Influential Winemaking Generation

    Posted: Aug 25, 2006

    The face of American wine is ever changing - though perhaps not as quixotically as the prices. But it only takes a drive through Napa Valley, congested with grapes, or through the agricultural bounty of Sonoma, or the flourishing Central Coast to understand that the Californ...

  • Celebrities and their wines

    Posted: Jul 16, 2006

    Motley Crue is not a band known for its discriminating taste in alcohol, and when frontman Vince Neil sang about "Fine, Fine Wine" on his 1993 solo album, he was actually talking about — surprise! — sex. This year, however, Neil released a Napa cabernet and a Sonoma chardonn...

  • Who put the fizz in the Shiraz?

    Posted: Jul 21, 2005

    At a dinner party on the terrace of their hillside Silver Lake home, some friends served a prettily fizzy Moscato d'Asti with dessert, a dreamy strawberry shortcake. The whole evening was effervescent - the table lovely, the company wonderful - and we could hear fireworks go...

  • Starting Your Own Mini Wine Cellar

    Posted: Apr 4, 2005

    There are many good reasons to keep some extra bottles on hand. Here are tips on which wines to store and how long they'll keep. Though the words "wine cellar" may bring to mind stone steps leading down to a cobwebby cave, or the Cary Grant-Ingrid Bergman cellar ...

  • The Autobiography of Wine X - Or Explaining Rain...to people who don't know what water is

    Posted: Jun 10, 2004

    How could I have been so stupid! It was my first ad agency meeting. The premier issue of Wine X had just come out and we had pissed-off just about every Baby Boomer on the planet (not intentionally... okay, maybe). The line in the sand had been drawn: wine geeks on one side;...

  • The Wet Construction Worker

    Posted: Jun 3, 2004

    This most likely seems to be a strange title for an article in our newsletter and you are probably asking yourself what it has to do with wine. Well, it has quite a bit to do with wine and a person's own basic perception on how one describes the taste and aroma of a particul...

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